Category – Business and money
Reading Time – 2 minutes
We all eat pizza all the time. In good times and also in the bad times. When she doesn’t want to cook or you don’t want to cook yourself.
Pizza Hut was found in Michigan in 1958 and Domino’s in Michigan in 1960.
They slowly gained customer base with regular innovations and efforts.
In 2010s Domino’s invested heavily in digital infrastructure and slowly overtook pizza hut in terms of revenues.
It invested in digital media for ordering and delivering it’s pizza. It used data gathered this way to its advantage. It gathered ideas from customer feedbacks. It made its digital data driven network.
It won the battle from pizza hut and little outlets.
But then came new startups.
Last mile meal delivery apps.
Ubereats. Zomato. Swiggy. Doordash.
They delivered all types of food that may be ordered daily; as compared to pizza which is eaten once in a while.
And whoosh there is a new battle at the hands.
Hence companies have to adapt continuosly to emerging rapid competition.
They should try to prepare vertically integrated digital data network that benefits from client’s data with time. And hope to become one of the two main competitors in a particular segment of business.
Inspiration – Everybody wants to rule the world by R Wang.