Category – Business. Reading time – 5 minutes.
A lot of things are infinite. They continue. Waiting for their end, leads to early obituaries. Eyes dry out, before comprehending corners of these things.
There is no end to a few things. There is no permanent winner or looser. Only finite moments of disturbances followed by a continuous flow of the time. Flow; that is continuous.
Life is such a thing. A little part of infinite flow of time. It ends and no body notices after sometime. Then new biomass loaded with consciousness, wriggles on earth and this flow continues unabated.
Life is part of an infinite stream that continues; come what may. Life ends but game of the life continues. Till last living cell is destroyed, it will continue and even after that; there is always a chance of resurrection of biology.
So why do we want finite durations?
Why we want business quarters?
Why we want annual reports?
We know business continues till owners live , so why is focus on the short term? Long term things should have long term strategy.
So, for a brand to last for decades; we need infinite mindset.
Infinite mindset means – That business is an infinite game; that is to be played with long-term targets in vision.
For example, USA thought Vietnam war was a finite game but after loss of life and big fortune; they realised that it was an infinite game, if they continued to play it.
Microsoft wanted to defeat Apple, which was a finite game mindset. Apple focused on satisfying the customer and recently on the privacy of customers. Hence Apple was clearly playing infinite game right from the start.
Lego wants game to continue. Hence it has been around for so long.
Even if Apple knew that iPhone will kill the ipod, they went ahead with it.
Similarly gym to gain fitness is an infinite game. If you stop following diet and excercise schedule after few months, you endup regaining all the weight you shed with so much effort.
So take life as an infinite game.
Qurters, annual revenues, flowcharts- all are artificial constructs to keep shirt term goals in perspective, but too much focus on them may jeopardize long term prospects of the business.
Infinite game is positive and inclusive.
It needs reselience and it has a just cause.
It avoids too much focus on the short term results, as long as long term progress is positive.
Hence next time you see an CEO too much submerged in three monthly results, assume that he has got a finite mindset.
Inspiration – The infinite game by Simon Sinek
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